About Guesty
Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 250+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth, while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, Home & Villas by Marriot, and many more, Guesty is transforming the hospitality industry with innovative solutions. Today, Guesty has 15 offices and 800+ team members across the globe.
The Challenge: Navigating knowledge in a fast-paced sales environment
Guesty’s product operates across multiple platforms and supports a diverse range of buyer personas, requiring each sales rep to be prepared for a wide range of questions and to be proficient in various platforms. "Before Unleash, sales reps relied on ‘tribal knowledge’ and personal connections to find information," shared Eden, RevOps Director at Guesty. "Newer team members often didn’t know who to ask. We wanted one platform that would make our entire organizational knowledge easily accessible within the company." To support the scalability of their sales team and keep up with Guesty’s growth, finding a technology solution to centralize knowledge was essential.
Why Unleash?
Guesty evaluated several AI platforms, including Google, Guru, and Notion AI, but encountered issues with adaptability and integration. “Unleash was the only tool that let us keep our knowledge decentralized yet accessible. It pulled information from all our platforms, from Google Drive to Slack to Notion, while having accuracy as its first priority, as opposed to other platforms that have conflicting interests,” Eden explained. The setup was also seamless: “The whole process took 10 minutes, and I didn’t have to do a thing—Unleash handled the connections while keeping permissions intact. I was amazed at how smoothly this process went compared to other solutions on the market."
The benefits of Unleash for Guesty's RevOps
More efficient demo preparation and calls by providing instant answers
During live demos, especially with enterprise clients, Eden finds Unleash invaluable. These calls often include multiple team members from the enterprise customer, making it impossible to be fully prepared for every question in advance:
“When I’m on a call with multiple decision-makers, it’s impossible to anticipate every question,” he said. “Having Unleash on my second screen means I can quickly pull up answers. The ability to customize the length of responses to fit each need—like short, impactful one-liners for demos-often results in a ‘wow’ effect, showing that Guesty’s team is fully prepared.”
Scaling onboarding for new sales reps
Unleash has become a core part of onboarding new salespeople. Eden highlighted its efficiency
“If I need an onboarding one-pager, I can just ask Unleash to point me to the file. It’s much better than sifting through Google Drive. The tool gives me what I need quickly and accurately, saving time.”
Reducing Slack noise for managers and executives
One of Unleash's key features, the AI Assistant for Slack, helps executives optimize their work hours by handling routine questions. By connecting to existing documentation and past Slack discussions, it provides instant answers in public channels, allowing executives to focus on important tasks instead of solving problems and answering repetitive queries.
“I’d wake up to 60 Slack notifications, with about 25 of them being repeat questions already answered in the same channel.” Now, Unleash resolves a significant portion of these queries automatically. “It’s been a huge relief to see many of those questions answered before I even have to look.” Unleash ensures that only important, unresolved questions reach experts, allowing them to focus on critical tasks rather than handling repetitive inquiries and constantly switching contexts for less urgent topics”.”
Boosting GTM Team Performance
Reflecting on Unleash’s impact, Eden shared, “Unleash has become an indispensable tool, helping us scale knowledge access, streamline operations, and let the team focus on what truly matters—connecting with clients.”
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