Is it possible to use NLP when conducting semantic search?

Asked 2 years ago

I've been assigned a project to optimize my organization's SEO performance. I have been given access to a data lake with search queries in different languages, ambiguous word combinations and different tone. I want to use NLP to strengthen the links between the search terms and the Google page rank of our website. Is NLP a viable choice in this case? 

Natural language processing Semantic search Data lake Seo

Steve Fritz

Monday, March 20, 2023

Yes, it is possible to use Natural language processing (NLP) when conducting the semantic search. NLP and NLU enhance your semantic search by making it more intelligent for critical tasks such as normalization, typo tolerance, and entity recognition.